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Partners
PresentingGoldSilverBronzeMedia
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Thursday, March 27
 =x-platform  =games  =mobile  =social net  =marketing  =finance | 8:00AM-9:00AM
BREAKFAST BUFFET & REGISTRATION |
OPENING REMARKS
The Honourable Aileen Carroll, Ontario Minister of Culture Concert Hall | Concert Hall | CREATIVE CONVERGENCE Lizbeth Goodman (BA, MA, MLitt, PhD)
Director
SMARTlab Digital Media Institute The convergence of creativity and technological innovation essentially defines the interactive industry. Illustrated through case studies from the renowned SMARTLab, Lizbeth Goodman, SMARTLab Director, will navigate the opportunities and strategies for utilizing emerging technologies and community engagement. These elements of the evolving digital landscape are encouraging the creation of alternative economic models. Can partnerships across industry sectors and disciplines be the key to the future? Presented by: 
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Interact with the innovative technology coming from 6 Ontario companies
selected to show their stuff!
Check out what you'll be playing with @ ICE08! |
NETWORKING BREAK | | | | | FLASH FORWARD: New Canadian Media New distribution channels mean truly global content. As accessibility increases across platforms, what is the role for infrastructure and systems to ensure the success of Canadian content? What could those systems be, and who will succeed?
Moderator: Panelists: - John Barrack, National Executive, Vice-President and Counsel, CFTPA
- Pary Bell, VP - Content, Canwest Digital Media
- Michael Hennessy, Vice President, Wireless, Broadband and Content Policy, TELUS
- David UK, Managing Director, Heavy.com - Canada
- Derek van der Plaat, CEO, Silverbirch Inc.
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| THE NETWORK EFFECT: Models for Canadian Collaboration Developing partnerships between business and research can bring Canadian content to the forefront of the global market by leveraging cultural and economic capital and creating frameworks for future growth. This discussion looks at models for collaboration and innovation that align public and private value across geography and platforms. Moderator: Presented by: |
LUNCH BUFFET
catered by Marigolds & Onions |
| WHAT'S MOVING IN MOBILE GAMES? There has been an explosion in the creation of mobile games. What are the leading strategies to create better branding and stay on the deck? How do mobile games extend from heavier platforms and add value with existing IP? Moderator: Panelists: Presented by: 
| NO BORDERS: Models for International Co-Production and Partnerships High costs, complex production needs and different regional markets encourage co-production across borders, allowing partners to access regional support programmes while creating the content elsewhere. What's the interactive model for co-production, and what are the options to support international partnerships? Moderator: Panelists: | WATCH & PLAY: New Ways To Interact with Video The couch potato mentality is going the way of the dodo as audiences desire more participatory experiences with video content. And businesses have responded - Check out three case-study presentations that change the way audiences interact with what they're watching. Moderator: Presenters: |
| DEMOCAMP DemoCamp is a variation of un-conference events, started in Toronto for people to share what they've been working on, demo their products, and meet others. Demos and Ignite presentations are 5 minutes of inspiration and accomplishment. Demos are live, and Ignites are 20 slides at 15 seconds a pop. Let the fast talking begin!
Presenters:
Moderated by: DemoCamp Stewards: - Jay Goldman and Joey DeVilla
| WORLDS @ PLAY Club Penguin. Second Life. Maple Story. The Sims Online. These are places you may have been. But likely only if you are under 30. Online worlds, MMOs or social games, they are a phenomenon that continues to sweep across Asia and Europe and are now surging in North America. What are The emerging trends? What are the business models? Will these avatar-based networks soon replace 2-dimension experiences like Facebook?
Moderator: Panelists: | STEPPING UP: Interactive Marketing & Canada's Place on the Global Stage Marketing has a major and yet still expanding impact on online content. Where are Canadian companies playing on the world stage, and what strategies are we implementing? This session will discuss best practices and tools, and what your site could be doing for your business. Moderator: Panelists: | 3:15 - 3:45PM
NETWORKING BREAK
Beer Tasting with the Brits! Sponsored by: | | BREAKING OUT: Games & Mass Media Nintendo Wii. Casual. Online. Mobile. Alternate Reality. New platforms and content are opening up new markets. But will consumers support a steady stream of new content, and continue to participate and play? This discussion will look at how games are converging across sectors and the resulting new indicators for industry growth. Moderator: Panelists: | ARE YOU BEING FOLLOWED? Mobile devices and content providers are making it easier for us to access information, make purchases or connect - pushing and syndicating contextual content. Enabled devices and LBS further push the tailored experience. What's next in mobile marketing? Moderator: Panelists: | COMMUNITY WATCH: Leveraging the Power of Networks What does community really mean in the context of audience, users and open source? Is it about increasing your ad buy, or about enabling participation and action? This panel will discuss different views of community enabling and creation, looking at strategies for measuring engagement, health, and the effectiveness of evangelism efforts. Moderator:
Panelists: |
| PIPELINES: The Future of Online Video A look at how much video online really costs and why no one is making big money in online video - yet. With ever expanding options where to watch content, what are the unique offerings of the major online video pipelines? What are traditional content distributors doing? Where is revenue coming from now and next? Moderator: Panelists: | 6:00 - 8:00PM
FREE TIME!
Enjoy the tastes of Toronto restaurants around the Carlu, and come back at 8pm for the party! | 8:00 - 11:00PM
ICE GALA RECEPTION
Round Room Will feature:
Presented by:  | | | | =x-platform =games =mobile =social net =marketing =finance |
The ICE08 schedule is a work of art - a work in continuous progress. What you see here has the capacity of morphing and transforming into something different by March 26. (A.K.A. This schedule is subject to change).
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