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Partners
PresentingGoldSilverBronzeMedia Partners
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Friday, March 28
 =x-platform  =games  =mobile  =social net  =marketing  =finance | 8:00AM - 9:00AM
BREAKFAST BUFFET & REGISTRATION | | | | | SPELLING SUCCESS? A case study in social media games What is the most popular AND the most controversial Facebook app? Scrabulous, the brainchild of Calcutta brothers Rajat and Jayant Agarwalla, is proof that social networks can be harnessed to generate revenue. Join Jay Goldman, author of the upcoming The Facebook Cookbook (O'Reilly Media), and Jayant to find out the real deal on Scrabulous and where its headed. Interviewer: Guest: Introduction from: | | BRIDGING THE GAP: Connecting Ideas, Research and Business Developing interactive technologies can happen in a variety of ways - as public or private projects, with academia or business. What are the benefits and drawbacks to each? A look at companies and projects that are connecting their creative ambitions to production and business successes by way of R&D. Moderator: Panelists:
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| 10:00AM - 10:30AM
NETWORKING BREAK | | MAKING IT - Building entertainment properties outside the system A 360 degree view can open the door to new streams of success - what opportunities exist on the periphery of traditional entertainment? We will showcase projects originating from non-traditional sources, and examine how creative thinking results in commercial success and audience engagement.
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| FINANCING: Venturing into Creative Content Investment in interactive media can be complex - as technology and content are valued differently. What are investors looking for, and how will the current economic climate sustain it - or not? What are the incentives? In this session, different perspectives will look at models for growth, best practices and partnerships in interactive.
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| GAMES & MARKETING: Walking the Line? Games have incredible power to engage - which has been used to connect consumers to branding, resulting in a blurred line between play and consumption. If it's a great game does it matter? We will discuss whether marketing enhances the product by adding dollars to development or degrades the experience through distraction. Moderator: Panelists: | | | FIRE @ ICE: Interactive Rants at ICE 08
ICE introduces Fire@ICE, an interactive rant competition where you get five minutes to tell the world what you REALLY feel about the issue that affect you. Moderated by: Rants by:- Austin Hill, Co-Founder & CEO, Executive Instigator, Akoha
- Gavin McGarry, Independent Consultant, Joost, MELT, North West Vision and Media
- Dominique-Sebastien Forest, GM, Digital Media, Mobility and e-Commerce, Quebecor Media Intéractive – Canoe Network
- Darryl Gold, Director of Programming, Darryl's Hard Liquor and Porn Film Festival
| Rapid Fire: Ontario Spotlight
Ontario companies are definitely hot when it comes to creating leading edge products in the interactive media industry. This short but sweet session will shine the spotlight on Ontario companies – including some of our ICE exhibitors! - for 5 minute presentations. Check them out! | | 12:00 - 1:15PM LUNCH BUFFET
catered by Marigolds & Onions | | THE NEW & THE NEXT: Games and the Future of Platforms The so-called next generation platforms have raised the bar in many ways: fromthe tech to the experience of play. But are these changes really innovative, or are we just getting more of the same in much finer detail? What's the focus of these new platforms, how far can they be pushed and what will they enable? Moderator: Panelists: | CONVERGENCE: Interactive Marketing Channels
Interactive marketing has transformed over the last decade, as email, search and social media strategies become mainstays and ne capabilities are offered by emerging channels. What does the near future look like as they innovate and converge, and how do you measure their success? Moderator: Panelists: | FOR THE KIDS: It's About Connecting
Kids are offered ways to be creative, things to watch and games to play online but how are they connecting to each other? This session will explore the nature of community in interactive children's properties ARGs and beyond. Moderator: Panelists: Presented by: 
| | MOVING EXPERIENCES: Innovation in Wireless
The opportunities and limitations affecting wireless innovation run the gamut, from platforms and applications to carriers and standards to the content and distribution. What's changing on the wireless horizon, in Canada and around the world? What's at stake, and who will emerge as leaders in the next generation of mobile? Moderator: Panelists: Presented by: 
| BRAINS OF THE OPERATION: The Growing Talent Crisis
Finding great people has never been easy, but it's become increasingly difficult and it's poised to get worse. Student enrollment is declining, wages are sky high, and executive level talent is tough to find as people seek greener pastures.This challenge isn't uniquely Canadian, but it's not universal - so what's the solution? Moderator: Panelists:
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| THE END OF ©?
Traditional media have used economics of scarcity to define value for decades. Digital content, however, can be replicated ad nauseum without incremental cost, and economics dictates that the value of such products approaches zero. What will define new economics of interactive media content? Is copyright still an effective and efficient legal tool to define the space between creators and consumers? Moderator: Panelists:
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| 3:15PM - 3:45PM NETWORKING BREAK | | FUTURE FORWARD What will your business be in 10 years? What are the disruptive trends and ideas that will shape the next generation of media culture and business? How do you identify them and position your business for success in constantly shifting markets? This closing discussion will look at the 30,000 foot view of the industry and foresight strategies for dealing with uncertainty and change. Participants: | 4:45PM - 5:00PM
CLOSING & WRAP
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This schedule is subject to change.
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