A bright and uniquely authoritative voice on social media and Web 2.0, Amber MacArthur traces the profound ways in which these emerging technologies are changing how we live, work and play. Best known as a former TV host at G4TechTV and CityTV's iconic New Media Specialist, she made her name—and continues to flex her influence and creativity—as a Web consultant and strategist for some of today's leading companies.
When she's not reporting on the latest Web trends, Amber MacArthur is working with companies—including HP, Bell, Microsoft and Adobe—to research, design, implement and monitor them. At the world-famous Razorfish, in San Francisco, she was a strategist for a variety of Web content, branding and usability projects. She was also the Web communications director at HigherMarkets, and is a co-founder of Arktyp, which designed TWiT.tv, one of the first and most influential podcast networks in the world. Recently, she was hired by Tony Robbins to oversee the strategic direction for his new social networking site.
In the burgeoning world of podcasting, she hosts commandN, a weekly video podcast, and co-hosts Inside the Net, an influential weekly audio podcast with tech guru Leo Laporte. In all of her media work, she talks to the Web's users, content producers, product makers and social entrepreneurs, taking care to make accessible to viewers this sometimes confounding, ever-changing, and massively-influential world.
Amber MacArthur is an internationally sought-after speaker on virtually every aspect of the Web, especially its applications for marketing and business purposes. She was a judge for the 2000 Webby Awards, consulted with the City of Toronto on their Web site, and is actively involved in Women in Technology International.
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