David is the Vice President of Strategy at Trapeze, a leading full-service interactive agency based in Toronto.
Widely recognized for his ability to provide strategic thought leadership, David is often called on to generate unique insights into consumer behaviour and identify new and emerging interactive marketing opportunities for Trapeze’s prestigious list of clients, including: Disney, Volkswagen, Cineplex, CBS Television, RBK Hockey and Sobeys.
David helps Trapeze's clients develop integrated marketing strategies in a number areas, including: Social Media Marketing, Search Engine Marketing and Search Engine Optimization, Online Advertising, Blogger Outreach and Digital PR, WOM and Viral marketing campaigns, eCRM and member Loyalty programs. David's Strategy practice group brings an increasingly important element to the comprehensive set of strategic, creative, and technical marketing services that Trapeze offers.
With an honours degree in Marketing from the University of Ottawa, a post-graduate diploma in Internet Business Technology, a certificate in e-Marketing from the CMA, and advanced certificates in Search Engine Marketing and Web Site Usability, David is one of the agency world's most knowledgeable new media strategic resources. He is also a Qualified Google Advertising Professional and Yahoo! Search Marketing Ambassador.
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