Eli Singer is the Director of Social Media at Segal Communications. His clients include TD Bank and Playstation. He was the creator of Social POV, one of Canada’s first social media practice areas in a fully integrated advertising agency, where he worked with the CIBC Run for the Cure, World Wildlife Fund Canada, Art Gallery of Ontario, Canadian Opera Company, Stratford Festival, Moosehead Breweries, Toronto International Film Festival and the Royal Ontario Museum.
In 2004, Eli participated in writing the 2004 business bestseller The Power of the 2x2 Matrix. He also co-authored an award-winning article in the Strategy & Leadership journal. Eli is the creator of CaseCamp, a new media marketing unconference that has spread across Canada and into Second Life.
In February 2008 Eli will be published in the Harvard Business Review featuring a case-study on how cultures of collaboration can transform civic institutions. Eli maintains his own blog at Singer.to. He holds an honors degree from The Richard Ivey School of Business, has studied internationally, and enjoys a good game of pinball. Eli currently lives in Toronto.
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