As Fuel Industries’ Chief Creative Officer, Warren Tomlin provides the solid strategy and creative direction necessary to keep Fuel on the cutting edge of branded entertainment. Bringing over a decade of business and marketing experience to his role, Warren leads Fuel’s senior creative team, and is responsible for ensuring that Fuel continues to push creative boundaries and innovate in both its client-driven content and its licensed properties.
Warren’s extensive experience includes leading eBusiness Strategy and Product Development for Canada Post Corporation, a C$5.5-billion Crown Corporation. In that role, Warren defined and led many of Canada Post’s innovations including the strategic definition and delivery of canadapost.ca to become the number-one directory website in Canada. An innovative and creative web strategist, he has intimate knowledge of interactive marketing topics including web strategy, social media and mobile marketing.
Warren has developed Internet products and marketing programs with industry giants such as Hasbro, Earthlink, General Mills, and Sony Music as Director of Internet Marketing at a Nortel Networks subsidiary (NetActive). Most notable was a marketing program with Disney Interactive and General Mills that bundled 5.5-million Toy Story 2 CDs to Cheerios boxes. This breakthrough deal emboldened these and other marketers to pursue even more innovative, interactive bridge-marketing programs.
With an infectious energy and passion for fostering innovation within the marketing community, Warren is an accomplished presenter and speaks on a variety of new media marketing topics. Most recently, he has represented Fuel and spoken at both The Millienials and Digital Hollywood conferences. Mr. Tomlin holds a Masters of Business Administration from Queen’s University at Kingston.
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